the fast food chain kingdom of burger king is king-less
burger king - bk for short - not saying they're going bk...
but, the burger giant's second place status has just been
dethroned by little wendy, so in an effort to rebuild the
kingdom, bk is dethroning it's creepy kingly character
saying, that they must have lost their minds, they've
realized what they were doing was a little square (see video)
as well as wacky in their teen-targeting antics
now, they've said they will be refocusing on a customer
that the king had all but forgotten: moms
- the suburban, too busy to cook or care about nutrition mom
the toughest target market in the business,
seems that the macho king-makers at burger king
have it out for women - since the wendy's thing, so
they are going to punish the rest of us with over-the-top
ads focusing on freshness, yes the new black is freshness
- seems moms think fresh is a good thing
what happened to frozen everything... it's worked forever
subway started this mess with its eat fresh campaign
fresh... yeah, with its preserved meats and cheeses
but everybody nowadays is touting fresh
sizzler, mcdonald's, fresh 'n easy - it's ridiculous
get us kids what we want, and have always wanted
- it's tried and true, worked for decades, why stop now...
cheeseburgerfries&achocolateshake
but now the boys at bk are gonna dump the king
and go after the queens
hey, there's a untapped burger demographic
